Cafe Niloufer Unveils "Niloufer Supreme Tea Powder," Offering Personalized Tea Experiences
- Vijaya Preetham
- Mar 29
- 2 min read
Cafe Niloufer Unveils "Niloufer Supreme Tea Powder," Offering Personalized Tea Experiences
"We understand every household has its unique taste, and our new product enables customization in every cup," says MD Shashank
Hyderabad, March 28, 2025: Cafe Niloufer, the oldest and most renowned tea cafe in Hyderabad, has launched its latest creation, “Niloufer Supreme Tea Powder”, at its flagship location in Hitech City—the largest tea cafe in India—on March 28, 2025. The event was graced by Mr. Anumula Babu Rao, Founder and Chairman, and Mr. Anumula Shashank, Managing Director.
"Our mission has always been to create the perfect cup of tea for everyone," said Mr. Babu Rao. "With Niloufer Supreme Tea Powder, along with our signature blends, Platinum and Double Delight, we strive to meet the diverse preferences of our customers. I personally oversee the blending process, using the finest hand-picked leaves from premium Assam tea gardens and ensuring stringent quality control at every stage."
Emphasizing the commitment to customer choice, Mr. Shashank added, "We recognize that each household has its own distinct taste. Niloufer Supreme Tea is crafted to be versatile, catering to every Telugu household, whether they prefer high fat, medium fat, or low fat milk. Our tea powder gives customers the freedom to brew their perfect cup."
Mr. Shashank expressed his optimism for the brand’s future: "With an expanding salesforce and distribution network across Andhra and Telangana, we are making substantial strides in the FMCG sector. In collaboration with TSIIC, we have secured 6 acres in Chandanvalli for tea and biscuit production. A 2.4 lakh sq. ft. facility will focus on tea production, with a biscuit manufacturing plant to create over 600 jobs, boosting local economies. Operations at the Tea Factory will begin in April, and the biscuit plant is set to launch by June or July 2025."
Assuring stakeholders of ongoing success, Mr. Shashank added that Niloufer Supreme Tea will be available at major retail chains such as D-Mart, Ratnadeep, Reliance Mart, and other kirana stores, along with e-commerce platforms like Amazon and quick-commerce services including Swiggy Instamart and Blinkit.
The launch of Niloufer Supreme Tea Powder reinforces Cafe Niloufer’s dedication to the tea culture of Telangana and Andhra Pradesh, while solidifying its position as a hub for over 20,000 tea lovers each day. With over 45 years of commitment to quality, Cafe Niloufer continues to be a leader in Hyderabad’s vibrant tea culture.
The slogan, "Kevalam Chai Kadu, Charger" (It's not just tea, it's a charger), reflects Cafe Niloufer's philosophy that tea is not just a drink—it's an energy booster that brings people together and enriches their daily lives.
About Cafe Niloufer:
Founded in 1978 by Shri A. Babu Rao, Cafe Niloufer was established with the vision of crafting tea that delights the senses and represents the spirit of Hyderabad. Over the years, it has evolved into a cultural icon, renowned for its traditional Hyderabadi Chai. From a single outlet in Lakdikapul to multiple locations, including Banjara Hills, Himayatnagar, and Hitech City, Cafe Niloufer has become synonymous with quality tea. Recently diversifying into retail, it continues to offer exceptional experiences to tea enthusiasts.
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